We are proud to announce the new partnership with EBEL as the official timekeeper at Bad Homburg Open 2021. EBEL celebrates this official Tennis home coming and returns home to the heart of the action. See the EBEL Sport Classic Lady Red and Discovery Blue in action at the Bad Homburg Open this summer!
The world of professional tennis has always been an emotional arena for EBEL. EBEL became globally known through tennis and particularly with its Sport Classic collection that was launched in 1977, which established a new identity of sport-chic design. Thanks to its ‘second-skin’ effect made possible by its perfect case and bracelet integration, this collection has become an icon in luxury watch design and has since become an enduring favorite with generations of tennis champions.
EBEL became synonymous with tennis, as a pioneer in collaborating with the most renowned players and as a key sponsor of prestigious tennis tournaments like the Davis Cup, Monte-Carlo Open or Swiss Indoors Basel. “In the 1980s and through to the mid-1990s, EBEL was huge in tennis, maybe even bigger than any other brand… being the official timekeeper in various high-profile tournaments and worn by Yannick Noah, André Agassi and Boris Becker”, wrote Miguel Seabra – special editor on both tennis and timepieces – looking back over EBEL’s impact on the game during the late twentieth century.
EBEL celebrates this official Tennis home coming with EBEL Sport Classic Lady red mother-of-pearl dial and this time, EBEL also shares the spotlight to the more vibrant and sportier EBEL Discovery Lady in striking blue galvanic dial. Both sensual and stylish, the striking retro red and blue dials give a pop of retro-chic delight infused with luxurious and iconic forms and elegance.
Co-founded by a woman in 1911, Switzerland, EBEL has always been imbued with strong feminine values. Its success has been built upon the perfect fusions of technical excellence, a passion for aesthetically daring, and timeless, distinctive design. During the late 1980s, EBEL became the first major brand to support world renowned women tennis players. This new collaboration with Bad Homburg Open is an effort to recognize and support women’s distinctive contributions in sport.